Identity Morphing: the New Trend Impacting Brands

There is essentially no way to predict what people will do since they will pick and choose aspects of things they like to create entirely new combinations of tastes and flavors. This is creativity unleashed on the self. 

Should Apple Have to Give Governments Access to iPhones for Criminal Cases?

For people who think that the government already has too much power, it's tempting to hold iPhones outside of current law as a safeguard against the slippery slope of building backdoors into all of our digital platforms and services.

The 5 Biggest Challenges for Brands in 2020

Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!