How the #10YearChallenge went viral

If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.

How to Use Your CRM Data To Improve Your Social Media Marketing

If you have a CRM program, did you know that you can synch your database with Facebook in order to choose how you target these people in your social media marketing efforts? Here's how to do it, and why you should!

What is your data worth?

In this thought-provoking piece, I outline what our data is worth today in monetary terms to the companies we use, and the frightening reality about what our data is worth to us. It's clear we're not getting a good deal.

The Best Digital Activations from 2018

For the entirety of 2018 I have worked as a digital activations manager for Shiseido's designer fragrance brands in Paris. I explained exactly what that means in a blog post earlier this year but one of the parts of the job is keeping an eye on the landscape of digital experiences to keep up with … Continue reading The Best Digital Activations from 2018

2018: A Digital Year in Review

As the calendar closes on the end of an eventful year, it's time to pick up the tradition and take a moment to reflect on the major themes that emerged this year in the digital space. Looking back at 2017's year in review, it was clear that if we pay too much attention to the … Continue reading 2018: A Digital Year in Review