The truth is that going back to the old normal is the biggest risk of all. Finding a new business normal actually means minimizing the risks to business caused by future flare ups of coronavirus.
Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue.
When we contemplate these issues, it's very hard to come to the conclusion that programmatic should be an integral part of any digital campaign.
The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.
Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity?