I had long given up on Twitter, turns out it's actually doing quite well!
The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.
The interactive audio format opens a whole new frontier in digital advertising - one better for both consumers and advertisers.
The stats from my qualitative Instagram user survey are in - here are the results from part 1.
You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.