The Coronavirus Paradox: Monetizing Covid-19 Digital Content in the Age of Brand Safety

Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue. 

Global Digital Ad Spending in 2020 – Stats & Predictions

The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.

What Brands Get Wrong About Trying to Be Authentic

Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity? 

Identity Morphing: the New Trend Impacting Brands

There is essentially no way to predict what people will do since they will pick and choose aspects of things they like to create entirely new combinations of tastes and flavors. This is creativity unleashed on the self.