The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.
Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity?
There is essentially no way to predict what people will do since they will pick and choose aspects of things they like to create entirely new combinations of tastes and flavors. This is creativity unleashed on the self.
Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!
I recently gave a talk about customer journeys with my friend Steve George from Insider. We covered topics ranging from optimizing performance to improving quality to the challenges of digital and how beauty startups can break through the noise. Watch the Webinar here I'll be continuing this conversation at an event in Warsaw, Poland at … Continue reading Watch my Customer Journey Webinar