Identity Morphing: the New Trend Impacting Brands

There is essentially no way to predict what people will do since they will pick and choose aspects of things they like to create entirely new combinations of tastes and flavors. This is creativity unleashed on the self. 

The 5 Biggest Challenges for Brands in 2020

Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!

Watch my Customer Journey Webinar

I recently gave a talk about customer journeys with my friend Steve George from Insider. We covered topics ranging from optimizing performance to improving quality to the challenges of digital and how beauty startups can break through the noise. Watch the Webinar here  I'll be continuing this conversation at an event in Warsaw, Poland at … Continue reading Watch my Customer Journey Webinar

Black Friday is Bad for Brands

As a marketer, I have a responsibility to protect the brands that I work for. The business people have other objectives, and in most cases my opinion has been discarded as being unrealistic. But I do dream of a day when I'm not asked about my Black Friday strategy and instead am free to find legitimate opportunities to acquire new customers in ways that respect the brand. 

Advertising on TikTok: Using This New Social Network to Reach Gen Z

he potent combination of music, innovative editing tools, and virality makes TikTok a teenager's dream. Users use it three times more per day than Instagram.