How the #10YearChallenge went viral

If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.

How to Use Your CRM Data To Improve Your Social Media Marketing

If you have a CRM program, did you know that you can synch your database with Facebook in order to choose how you target these people in your social media marketing efforts? Here's how to do it, and why you should!

The Best Digital Activations from 2018

For the entirety of 2018 I have worked as a digital activations manager for Shiseido's designer fragrance brands in Paris. I explained exactly what that means in a blog post earlier this year but one of the parts of the job is keeping an eye on the landscape of digital experiences to keep up with … Continue reading The Best Digital Activations from 2018

Stop Spending Money Boosting Posts on Facebook

The more I think about it - which is every day now pretty much - there are few investments that are less wise than boosting your organic posts on Facebook. Over the last half decade Facebook has slowly taken away the communities that we all built to be able to talk to our fans and … Continue reading Stop Spending Money Boosting Posts on Facebook

The 5 Biggest Challenges Facing Brands in 2019

The digital age is challenging brands with shifting landscapes and consumer habits that require constant adaptation and reinvention. Not only are customers driving the change, but the Internet allows every business to see what every other business is doing - and this accelerates how industry norms and best practices proliferate. A new idea is not … Continue reading The 5 Biggest Challenges Facing Brands in 2019