Advertising on TikTok: Using This New Social Network to Reach Gen Z

he potent combination of music, innovative editing tools, and virality makes TikTok a teenager's dream. Users use it three times more per day than Instagram. 

Brands and Podcasting: A New Opportunity

Podcasts represent an alternative to traditional talk radio since they can be much more specific. They can be humorous, educational, inflammatory - you get the idea. In fact chances are you have listened to a podcast or two.

Brands in the Era of Privacy

Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.

Would You Use Facebook For Dating?

There are three areas where this feature could be a disaster for society in general. First, we're giving even more personal information to Facebook, not exactly the most trustworthy actor out there. Second, the dating feature could just as easily tear people apart as bring them together. And finally it could create the conditions for a large amount of harassment by bringing sex into a platform that has tried to stay as family friendly as possible.