Bouncing Back From Covid-19: The New Business Normal

The truth is that going back to the old normal is the biggest risk of all. Finding a new business normal actually means minimizing the risks to business caused by future flare ups of coronavirus.

The Coronavirus Paradox: Monetizing Covid-19 Digital Content in the Age of Brand Safety

Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue. 

Global Digital Ad Spending in 2020 – Stats & Predictions

The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.