Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.
There are three areas where this feature could be a disaster for society in general. First, we're giving even more personal information to Facebook, not exactly the most trustworthy actor out there. Second, the dating feature could just as easily tear people apart as bring them together. And finally it could create the conditions for a large amount of harassment by bringing sex into a platform that has tried to stay as family friendly as possible.
It is no surprise that humans are competitors, and as a result the number of likes has become a sort of measurement stick between different people and even between the types of things that people post themselves. And where there is competition and measurement, there are winners and losers.
Here are some tips from Google that can help you up your game and make sure that you are using the right keywords to achieve your business objectives.
There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate.