The Decline in Facebook is Real, Very Real

Facebook is in trouble. The scandals are taking their toll and users are fleeing. Their recently announced plan to merge their apps into an encrypted messaging platform seems nice on the surface, but dig a little deeper and you will see a hidden plan to avoid the coming storm.

Recurring E-commerce Purchasing

Amazon just killed the Dash button, a tiny gadget that you put next to the products that you commonly use - in a cabinet or on a shelf - so that when you are running low all you need to do it push it to order more. It launched with brands like Tide, under the … Continue reading Recurring E-commerce Purchasing

How You Should Think About Digital Strategy

Digital strategy can be cut up into three separate but complementary parts: content, amplification, and transaction. When you have all three, you have a true strategy. When you have only two - or one - you might be wasting your time.

Social Media Ad Spending Growth is Slowing Down

There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down

The Best Brands in Digital

It's hard to keep track of the brands that out-perform their peers in digital, but luckily L2 keeps a list that they update every year for their Genius brands. Take a look for inspiration!