What is Geofencing? How Does it Work?

From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.

Brands on Instagram: Survey Results [INFOGRAPHIC]

The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.