Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.
Here are some tips from Google that can help you up your game and make sure that you are using the right keywords to achieve your business objectives.
There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate.
The better you do with paid search, the more money your business is going to earn, here's how Google calculates ad rank.
When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.