Brands in the Era of Privacy

Between the voluntary information that we give companies in order to use their services, and the involuntary information that is gleaned about us while we use other services, nearly all of our information is available online.

How to Use Google to Better Understand Your Customers

There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate. 

Are You Asking For Location Permissions? Your Users Expect Something In Return

When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.