Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue.
When we contemplate these issues, it's very hard to come to the conclusion that programmatic should be an integral part of any digital campaign.
The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.
he potent combination of music, innovative editing tools, and virality makes TikTok a teenager's dream. Users use it three times more per day than Instagram.
So by using influencers you take unnecessary risks in order to have less performant campaigns with less functionality? When will the insanity stop??