The Coronavirus Paradox: Monetizing Covid-19 Digital Content in the Age of Brand Safety

Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue. 

Global Digital Ad Spending in 2020 – Stats & Predictions

The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.

Advertising on TikTok: Using This New Social Network to Reach Gen Z

he potent combination of music, innovative editing tools, and virality makes TikTok a teenager's dream. Users use it three times more per day than Instagram.