How can we approach digital media in order to help make the world a better place?
Join me and a stellar line up of panelists at the Programmatic Pioneers Virtual Summit on October 7th!
Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue.
When we contemplate these issues, it's very hard to come to the conclusion that programmatic should be an integral part of any digital campaign.
The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.