generating sales leads B2B

How to Generate Sales Leads

Chances are you heard of white papers. You may even have read a few of them. You might know then that they are a cornerstone for generating sales leads online through a content marketing strategy. The great news is that you can even reverse engineer the sales funnel to know exactly how much money to spend to hit your sales goals. Let me show you how!

how to drive offline sales with digital

Being a Digital Activations Manager – Frequently Asked Questions

Over the past year I have worked as a Digital Activations Manager. I get a lot of questions about what that is - both from people outside and inside the organization. So here are answers to some of the questions I hear most often, and how this role is transforming the business of digital.

phone distraction

Phone Notifications Are Ruining Our Lives

Your phone is your life. Your phone is also ruining your life. Your phone is also ruining your phone. The psychological impact of notifications could not be more real, and devastating.

sec charges elon musk

Elon Musk’s Future Hangs Upon a Tweet

The SEC has charged Elon Musk with fraud for a tweet where he talked taking Tesla private. He might be barred from running a public company. Shit is getting real.

chiara ferragni influence marketing

Has Influencer Marketing Peaked? The Beginning of the End

If all you hear about today is influencers and their impact on marketing, you are not alone. But the influencer space is not all that it's hyped up to be. Let me debunk the commonly held misconceptions so you can decide if the hype has reached its peak.