customer relationship management strategy

The Importance of Bringing Your Customers into Owned Ecosystems

The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.

everything to know about GDPR european data law

The GDPR: Everything You Need To Know

Coming into vigor in one month, the GDPR is the new European data and privacy regulation that businesses will have to comply with or face steep fines. Luckily Dan Sincavage from Tenfold explains how it works and answers all of your questions. If you work in digital, you need to bookmark this article now!

digital news facebook privacy

REFRE5# Digital News – Rampant Paranoia

If there is a common theme this week, it's that trust in digital platforms is eroding. Paranoia is growing as the general population realizes just how well technology knows, and can monitor, us. Here are 5 stories this week around this common theme. Read now!

challenges for brand content managers

How Brand Content Managers fit into Organizations

I gave a talk this month about how the role of Brand Content Manager fits into major organizations, uniquely based upon the new demands of the digitalization of brands and their always-on content. In this presentation you'll find a bit of history, the missions of brand content managers, their challenges, and ideas for moving forward effectively.

smartphone ban in schools

REFRE5# Digital News – April Showers

Facebook gets spanked by Congress, developers have found a way to capture your inner monologue, servers are going to need to get a lot more efficient to reach the technological paradise, and millenial speak is now official - goodby grammar and spelling! All that and more in this week's REFRE5# Digital News.