Writing

Why Most Content Marketing Strategies Fail

Most people who will pitch you a content marketing strategy approach it the same way: pick a niche keyword, create regular content, get traffic coming in, and convert that traffic to your product. That's how content marketing works. But you don't get to really choose your niche - you're defined by the product or service … Continue reading Why Most Content Marketing Strategies Fail

Improving Customer Experience (CX) with Data Visualization (DV)

Your customers are key - everyone deserves top notch service. But managing your customer service gets more and more difficult the bigger your company gets. Luckily you can use the same data visualization techniques that are bringing lots of value in other areas of business to customer service. That's what this guest post from JSCharting … Continue reading Improving Customer Experience (CX) with Data Visualization (DV)

Pay Attention: Shallowfakes Are Coming

We all take for granted what Photoshop can do: transform people and scenes into impossible beauty. We have even become skeptical about perfection, discarding images as being Photoshopped. Some Photoshop use is blatant, and we can afford to roll our eyes. Marketing has always been a bit fake anyways. But a new generation of reality … Continue reading Pay Attention: Shallowfakes Are Coming