Writing

The Best Brands in Digital

It's hard to keep track of the brands that out-perform their peers in digital, but luckily L2 keeps a list that they update every year for their Genius brands. Take a look for inspiration!

Creating A Powerful Digital 360 To Attract Gen Z – Case Study

How do you capture the fickle target of Generation Z? In this case study I outline how we used a strong digital 360 to launch the new fragrance Girls Can Do Anything from Zadig&Voltaire Parfums.

The 3 Types of Digital Transformation

Every business is in some phase of digital transformation, that is using technology to change how they do business. But did you know that there are three types of digital transformation? I explain them here as well as some pros and cons. Dig in!

The GDPR Is Not Protecting Consumers

It's been the better part of a year since the GDPR came into effect in Europe, how's it doing? Well it's definitely not protecting consumers. Here's a rant about it!

The Psychological Reasons Why We Use Social Media

There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.