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The Amazon Effect – Defining Customer Expectations in eCommerce
Amazon has set the customer experience bar so high for eCommerce that it is nearly impossible to match for an individual brand.
The Negative Impact of Apple’s Privacy Push
Apple's unilateral move to position themselves as tech's guardians of privacy will have many adverse effects across the web.
Relief
The nightmare is over.
The 5 Biggest Challenges for Brands in 2021
The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.
Tony Hymes 