The trends of increased use of digital devices, the roll out of 5G, and the fact that quarantined people can still use their phones means that the growth in digital ad spending should continue comfortably not just for 2020 but for the years to come.
Writing
What Brexit Means For Digital
At long last today is Brexit Day. While this is a great event if you are a nationalist populist who believes that large supranational governmental structures hobble individual national potential, it is also a sad day for the European Union and all of the unity that it stands for. The trend of integration is going … Continue reading What Brexit Means For Digital
What Brands Get Wrong About Trying to Be Authentic
Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity?
Identity Morphing: the New Trend Impacting Brands
There is essentially no way to predict what people will do since they will pick and choose aspects of things they like to create entirely new combinations of tastes and flavors. This is creativity unleashed on the self.
Should Apple Have to Give Governments Access to iPhones for Criminal Cases?
For people who think that the government already has too much power, it's tempting to hold iPhones outside of current law as a safeguard against the slippery slope of building backdoors into all of our digital platforms and services.
