Here are some tips from Google that can help you up your game and make sure that you are using the right keywords to achieve your business objectives.
Writing
How to Use Google to Better Understand Your Customers
There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate.
How Google Calculates Ad Rank
The better you do with paid search, the more money your business is going to earn, here's how Google calculates ad rank.
Are You Asking For Location Permissions? Your Users Expect Something In Return
When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.
Creating a Successful Brick and Click Business
Through the utilization of a physical store and an online presence, brick and click stores get a number of perks that either business model misses out on when flying solo.
