Writing

Black Friday is Bad for Brands

As a marketer, I have a responsibility to protect the brands that I work for. The business people have other objectives, and in most cases my opinion has been discarded as being unrealistic. But I do dream of a day when I'm not asked about my Black Friday strategy and instead am free to find legitimate opportunities to acquire new customers in ways that respect the brand. 

A Digital Decade in Review: 40 Important Elements from the 2010’s

Normally at the end of each year I have taken a moment to look back at the big moments and trends that came to pass. Since the calendar will switch to 2020, let's take a look at the decade and how monumental it was in the history of mankind.

A Fragmented Video Streaming Ecosystem Means Online Content Piracy Will Soon Be Back

HBO is set to launch their steaming service HBOMax, and other major entertainment giants (like Disney) are launching before the end of the year. On the surface it sounds like great news for the cord-cutting generation that no longer pays for TV. It also sounds like great news for the entertainment groups who hope to … Continue reading A Fragmented Video Streaming Ecosystem Means Online Content Piracy Will Soon Be Back