Digital Video Best Practices

Content content everywhere, and not a drop to spare. The infusion of social media and connected devices has animated our lives in ways we never thought possible. Video, once a technological gimmick limited to large dark cinemas and whirring wheels of cellophane, is now so commonplace that the trendiest social apps actually delete your videos … Continue reading Digital Video Best Practices

Google’s 3H Approach to Content Marketing: Hero, Hub & How To

We've all seen the stats. Billions and kajillions of hours spent on YouTube. Millennials watch it more than TV. Who knows how many hours of video are uploaded every second. YouTube stars are emerging with huge audiences, some who just film themselves watching TV. How ironic. The fact is, YouTube is the engine that powers … Continue reading Google’s 3H Approach to Content Marketing: Hero, Hub & How To

How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light … Continue reading How To Master Influencer Marketing in 2017

Coca-Cola’s “Liquid Content” Marketing Strategy

The world's most recognizable brand is definitely not hurting for talent. Coca-Cola has been celebrated for innovative, touching, and effective marketing for over 100 years. So clearly no one there was worried when this whole Internet thing came around and threatened to turn marketing on its head. Right? Creating a digital strategy that successfully incorporates … Continue reading Coca-Cola’s “Liquid Content” Marketing Strategy

All or Nothing: Why Written Content Is Essential

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Your product is competing against products … Continue reading All or Nothing: Why Written Content Is Essential