Chances are you heard of white papers. You may even have read a few of them. You might know then that they are a cornerstone for generating sales leads online through a content marketing strategy. The great news is that you can even reverse engineer the sales funnel to know exactly how much money to spend to hit your sales goals. Let me show you how!
WordPress is one of the foundations upon which the Internet is built. If you're not already using WordPress, you're probably thinking about it. Start here with this guest post about the tools in WordPress Admin written by James Gorski.
Content marketing is also known as inbound marketing for a reason. The content draws your potential clients in towards your services. But there is a gap between people coming to visit your site and people who click the contact or buy button. You have to reach a critical mass of traffic before statistics tip in … Continue reading Content Marketing Metrics: How to Correctly Measure Your Traffic
Content content everywhere, and not a drop to spare. The infusion of social media and connected devices has animated our lives in ways we never thought possible. Video, once a technological gimmick limited to large dark cinemas and whirring wheels of cellophane, is now so commonplace that the trendiest social apps actually delete your videos … Continue reading Digital Video Best Practices
We've all seen the stats. Billions and kajillions of hours spent on YouTube. Millennials watch it more than TV. Who knows how many hours of video are uploaded every second. YouTube stars are emerging with huge audiences, some who just film themselves watching TV. How ironic. The fact is, YouTube is the engine that powers … Continue reading Google’s 3H Approach to Content Marketing: Hero, Hub & How To