Most people who will pitch you a content marketing strategy approach it the same way: pick a niche keyword, create regular content, get traffic coming in, and convert that traffic to your product. That's how content marketing works. But you don't get to really choose your niche - you're defined by the product or service … Continue reading Why Most Content Marketing Strategies Fail
Accelerated Mobile Pages are a new form of standardization of web content to improve delivery times. The question is whether or not you should be using them.
Chances are you heard of white papers. You may even have read a few of them. You might know then that they are a cornerstone for generating sales leads online through a content marketing strategy. The great news is that you can even reverse engineer the sales funnel to know exactly how much money to spend to hit your sales goals. Let me show you how!
WordPress is one of the foundations upon which the Internet is built. If you're not already using WordPress, you're probably thinking about it. Start here with this guest post about the tools in WordPress Admin written by James Gorski.
Content marketing is also known as inbound marketing for a reason. The content draws your potential clients in towards your services. But there is a gap between people coming to visit your site and people who click the contact or buy button. You have to reach a critical mass of traffic before statistics tip in … Continue reading Content Marketing Metrics: How to Correctly Measure Your Traffic