Improving Customer Experience (CX) with Data Visualization (DV)

Your customers are key - everyone deserves top notch service. But managing your customer service gets more and more difficult the bigger your company gets. Luckily you can use the same data visualization techniques that are bringing lots of value in other areas of business to customer service. That's what this guest post from JSCharting … Continue reading Improving Customer Experience (CX) with Data Visualization (DV)

The 3 Types of Digital Transformation

Every business is in some phase of digital transformation, that is using technology to change how they do business. But did you know that there are three types of digital transformation? I explain them here as well as some pros and cons. Dig in!

Highlights and Takeaways from Web Summit 2018

Three days of intense energy flowed from Lisbon during the Web Summit this week as the world’s tech leaders and budding entrepreneurs gathered to federate around one thing that we can call agree on: technology is taking over the world. Panels, presentations and pitches abounded across all industry verticals from automotive to government to sports … Continue reading Highlights and Takeaways from Web Summit 2018

Measuring Performance on Volatile Digital Platforms

Last week I gave a presentation about measuring performance on volatile digital platforms. Which platforms are volatile you might ask? Facebook and Instagram. They are changing so fast that traditional social media KPIs cannot be compared to each other year over year. The answer is to go back to basics.

Content Marketing Metrics: How to Correctly Measure Your Traffic

Content marketing is also known as inbound marketing for a reason. The content draws your potential clients in towards your services. But there is a gap between people coming to visit your site and people who click the contact or buy button. You have to reach a critical mass of traffic before statistics tip in … Continue reading Content Marketing Metrics: How to Correctly Measure Your Traffic