Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!
If your business only offers call centers or email as customer support, you're not thinking omnichannel. You need to be where your customers are and be ready to engage with them - their way. Here's a guest post from Tenfold about how to get started and the value omnichannel support can bring to your business.
If there is one digital service out there that has changed my life profoundly, it's Spotify. My Discover Weekly Playlist is my little slice of heaven.
I gave a talk this month about how the role of Brand Content Manager fits into major organizations, uniquely based upon the new demands of the digitalization of brands and their always-on content. In this presentation you'll find a bit of history, the missions of brand content managers, their challenges, and ideas for moving forward effectively.