The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.
Digital brand strategy can be broken down into three primary parts: content, amplification, and e-commerce. Here's how they all come together to create the digital 360
It's hard to keep track of the brands that out-perform their peers in digital, but luckily L2 keeps a list that they update every year for their Genius brands. Take a look for inspiration!