Writing

Pay Attention: Shallowfakes Are Coming

We all take for granted what Photoshop can do: transform people and scenes into impossible beauty. We have even become skeptical about perfection, discarding images as being Photoshopped. Some Photoshop use is blatant, and we can afford to roll our eyes. Marketing has always been a bit fake anyways. But a new generation of reality … Continue reading Pay Attention: Shallowfakes Are Coming

Brands on Instagram: Survey Results [INFOGRAPHIC]

The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.