How do you capture the fickle target of Generation Z? In this case study I outline how we used a strong digital 360 to launch the new fragrance Girls Can Do Anything from Zadig&Voltaire Parfums.
Writing
The 3 Types of Digital Transformation
Every business is in some phase of digital transformation, that is using technology to change how they do business. But did you know that there are three types of digital transformation? I explain them here as well as some pros and cons. Dig in!
The GDPR Is Not Protecting Consumers
It's been the better part of a year since the GDPR came into effect in Europe, how's it doing? Well it's definitely not protecting consumers. Here's a rant about it!
The Psychological Reasons Why We Use Social Media
There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.
How the #10YearChallenge went viral
If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.
