Amazon has set the customer experience bar so high for eCommerce that it is nearly impossible to match for an individual brand.
Apple's unilateral move to position themselves as tech's guardians of privacy will have many adverse effects across the web.
The nightmare is over.
The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.
Listen to a Teads Talk podcast where I speak with Rachid Ait Addi about the future of advertising for beauty brands