anthony hymes

Creating A Powerful Digital 360 To Attract Gen Z – Case Study

How do you capture the fickle target of Generation Z? In this case study I outline how we used a strong digital 360 to launch the new fragrance Girls Can Do Anything from Zadig&Voltaire Parfums.

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The Best Digital Activations from 2018

For the entirety of 2018 I have worked as a digital activations manager for Shiseido's designer fragrance brands in Paris. I explained exactly what that means in a blog post earlier this year but one of the parts of the job is keeping an eye on the landscape of digital experiences to keep up with … Continue reading The Best Digital Activations from 2018