Google’s 3H Approach to Content Marketing: Hero, Hub & How To

We've all seen the stats. Billions and kajillions of hours spent on YouTube. Millennials watch it more than TV. Who knows how many hours of video are uploaded every second. YouTube stars are emerging with huge audiences, some who just film themselves watching TV. How ironic. The fact is, YouTube is the engine that powers … Continue reading Google’s 3H Approach to Content Marketing: Hero, Hub & How To

All or Nothing: Why Written Content Is Essential

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Your product is competing against products … Continue reading All or Nothing: Why Written Content Is Essential