Every App Monetization Metric Explained

With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore¬†judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app … Continue reading Every App Monetization Metric Explained

Common Marketing and Product Development Questions That Analytics Can Answer

Thanks to the explosion of technological consumer adoption over the last twenty years,¬†marketers and product developers have more ways than ever to learn about and interact with their customers. After woefully lagging for almost a decade, improvements in computing power and mass storage space finally made big data possible, and the entire field of web … Continue reading Common Marketing and Product Development Questions That Analytics Can Answer