If there is a common theme this week, it's that trust in digital platforms is eroding. Paranoia is growing as the general population realizes just how well technology knows, and can monitor, us. Here are 5 stories this week around this common theme. Read now!
In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is … Continue reading Increasing Online Dwell Time? Or Not?