When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.
The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.
If there is a common theme this week, it's that trust in digital platforms is eroding. Paranoia is growing as the general population realizes just how well technology knows, and can monitor, us. Here are 5 stories this week around this common theme. Read now!
In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is … Continue reading Increasing Online Dwell Time? Or Not?