Display Advertising: Everything You Need To Know

Ever since the first banner ad was published 22 years ago by AT&T, the web has seen an evolution of advertising speeding along at a breakneck velocity. Today the opportunities to reach consumers in the digital space are nearly without limits. Technology has become so pervasive and at the same time so powerful - a … Continue reading Display Advertising: Everything You Need To Know

How Cookies Work

If you live in the Eurozone, you will have noticed that every time you visit a new site, a banner comes up informing you that this particular site uses Cookies. Digitally-oriented people understand that the cookie is involved in some sort of website tracking. To analogue people a cookie looks like this:     The … Continue reading How Cookies Work

Common Marketing and Product Development Questions That Analytics Can Answer

Thanks to the explosion of technological consumer adoption over the last twenty years,┬ámarketers and product developers have more ways than ever to learn about and interact with their customers. After woefully lagging for almost a decade, improvements in computing power and mass storage space finally made big data possible, and the entire field of web … Continue reading Common Marketing and Product Development Questions That Analytics Can Answer