The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.
TikTok Got Banned in India, Should We Be Wary?
The truth is that we do not know how China will handle the growth of TikTok because nothing like it has come before.
A Digital Decade in Review: 40 Important Elements from the 2010’s
Normally at the end of each year I have taken a moment to look back at the big moments and trends that came to pass. Since the calendar will switch to 2020, let's take a look at the decade and how monumental it was in the history of mankind.
Advertising on TikTok: Using This New Social Network to Reach Gen Z
he potent combination of music, innovative editing tools, and virality makes TikTok a teenager's dream. Users use it three times more per day than Instagram.
TikTok is the Future of Social Media and I’ve Never Felt Older in My Life
Spend a few minutes on Tiktok and if you have a hard time getting it, you're not alone. But Teenagers around the world love it, and so we must talk about if your brand should be there or not.