The gold rush of Instagram is over. Now everyone is on it. But you still want to grow your audience and get more followers? It's possible, but you have to ask yourself two questions first, why do I want more followers and who do I want to have follow me?
The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.