With remarkable growth in E- and M-commerce, Asia is no longer a follower. It is driving the development of digital business models, and we should all take note.
Companies spend an incredible amount of time refining their pitches so that people can understand what their product is trying to achieve in as little time as possible. While this is critical for adoption, it might not be all that effective in getting journalists to cover your launch. This is because no matter what sort … Continue reading How To Find Your Hook and Get Press Coverage