The newest feature in your iPhone or Android quantifies your relationship with your phone and the apps you use, and the stats might be enough to scare your into a better relationship with your phone. And if the stats aren't persuasive enough, you can control your usage manually. Here is how I use my phone, and the insights that come along with having this information at the tip of my thumb.
The gold rush of Instagram is over. Now everyone is on it. But you still want to grow your audience and get more followers? It's possible, but you have to ask yourself two questions first, why do I want more followers and who do I want to have follow me?
You get the impression that something is seriously wrong with social media in 2018, I believe strongly that it comes down to two fundamental issues that are both exacerbated by the lack of moderation on these platforms and the conflict of interest driving the businesses behind it all.
Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be … Continue reading Facebook’s New Algorithm Spells Disaster for Brands and Publishers
Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and … Continue reading Being a Brand Content Manager: Frequently Asked Questions