Social Media Ad Spending Growth is Slowing Down

There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down

The Psychological Reasons Why We Use Social Media

There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.

How the #10YearChallenge went viral

If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.

2018: A Digital Year in Review

As the calendar closes on the end of an eventful year, it's time to pick up the tradition and take a moment to reflect on the major themes that emerged this year in the digital space. Looking back at 2017's year in review, it was clear that if we pay too much attention to the … Continue reading 2018: A Digital Year in Review

Screen Time is Here to Save Us from Our Phone and Social Media Addictions

The newest feature in your iPhone or Android quantifies your relationship with your phone and the apps you use, and the stats might be enough to scare your into a better relationship with your phone. And if the stats aren't persuasive enough, you can control your usage manually. Here is how I use my phone, and the insights that come along with having this information at the tip of my thumb.