I had long given up on Twitter, turns out it's actually doing quite well!
Imagine diamonds flying out of the front of the Cartier flagship store, or Jay Z rapping on top of the Statue of Liberty...
YouTube is the place with the most genuine attention on the web these days - and therefore it's the best place to reach your target customers. Instagram, take note!
There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down
There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.