social media marketing statistics spend advertising

Social Media Ad Spending Growth is Slowing Down

There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down

the psychology behind social media

The Psychological Reasons Why We Use Social Media

There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.