It is no surprise that humans are competitors, and as a result the number of likes has become a sort of measurement stick between different people and even between the types of things that people post themselves. And where there is competition and measurement, there are winners and losers.
I had long given up on Twitter, turns out it's actually doing quite well!
Imagine diamonds flying out of the front of the Cartier flagship store, or Jay Z rapping on top of the Statue of Liberty...
Facebook's newest feature shifts responsibility of what you see from their algorithm to you. Now it's easier to understand that if you don't like what you see, it's actually your fault!
YouTube is the place with the most genuine attention on the web these days - and therefore it's the best place to reach your target customers. Instagram, take note!