what's wrong with social media

Everything That Is Wrong With Social Media

You get the impression that something is seriously wrong with social media in 2018, I believe strongly that it comes down to two fundamental issues that are both exacerbated by the lack of moderation on these platforms and the conflict of interest driving the businesses behind it all.

facebook algorithm changes 2018

Facebook’s New Algorithm Spells Disaster for Brands and Publishers

Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be…

brand content management frequently asked questions

Being a Brand Content Manager: Frequently Asked Questions

Job titles in digital tend to evolve just as fast as the platforms they rely upon. A few years ago it was all about Community Managers. They were seen as the key missing piece in building an audience around a brand or product. They were - and still are, of course - hybrid marketing and…

Why Fake News Works

The Russians are at it again. First it was the United States election, a so-called victim of misinformation spread by a network of Russian supported websites that propagated false claims and libel in an attempt to influence a part of the population to vote for Donald Trump. Now, as the French electors prepare to vote…

How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light…