E-commerce has come a long way. It is no longer a part of a wider business strategy but in many cases it is a business unto itself. The proliferation of new platforms and technology options have given brands and companies 5 primary business models with which to sell online. Each has their own challenges and opportunities. Discover them here.
Every marketer has been dreaming of a day, a day when they can effortlessly turn their customers into sales people. An exponentially growing conversion force all focused on selling more of your product? I'll sign that dotted line. The promise land is fast approaching, and like the millions of settlers who first set eyes on … Continue reading Social Commerce, The Next Gold Mine
After a month of still writing '16 on anything that requires the date, I've finally switched over to '17. 2017. Holy shit. It's basically the future. And while we still don't have flying cars, we do have self-driving cars, super-hero mobile connections and we're not just interacting with each other, we're interacting with things. Who … Continue reading Digital Buzzwords 2017