Vertical Video Formats

The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos.   Then, Snapchat was launched to the delight of millenials whose raison d'être is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats

Instagram Stories: Losing their Identify in a Quest for Growth

As someone who is over 30, I definitely understand how Instagram feels, for I too am afraid of Snapchat. But it's apparent that Instagram is much more fearful than I, because they rolled out their recent update that centers around the idea of Stories - literally a carbon copy of what Snapchat has already been … Continue reading Instagram Stories: Losing their Identify in a Quest for Growth