Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!
Spotify floats, Instagram's hidden features, the new definition of "millenial," overlooking small data in the quest for big data, and where do you end and your smartphone begin? Dig in now!
With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app … Continue reading Every App Monetization Metric Explained