We’re already seen huge jumps in eCommerce since the pandemic began, accelerating existing trends to the point where eCommerce now represents 33% of retail sales in Europe in 2020. How much will that number grow over the next two months?
Is Omnichannel Strategy Real?
You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.
Tony Hymes 