Most people who will pitch you a content marketing strategy approach it the same way: pick a niche keyword, create regular content, get traffic coming in, and convert that traffic to your product. That's how content marketing works. But you don't get to really choose your niche - you're defined by the product or service … Continue reading Why Most Content Marketing Strategies Fail
SEO is not something that you can do alone. From the technical aspects, to link building, to contacting webmasters to take down bad links, here are 10 of the best SEO tools and resources to up your SEO game and boost your organic web traffic. Bookmark immediately!
We've all seen it. "320,000,000 results in 0.043 seconds" We've all wondered how it's possible, it must be magic. Google is amazing. With hundreds of millions of results, we have to trust that Google is giving us the best results. That must be one of the reasons why they are one of the biggest companies … Continue reading You don’t know how to use Google Search
The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Your product is competing against products … Continue reading All or Nothing: Why Written Content Is Essential
For SEO experts out there, nothing can cast a shadow over their efforts more than a pending Google search algorithm update. In the past, some of Google's major updates have served to erase years of efforts at winning the SEO game. But Google's updates have been based in improving the search experience by following news … Continue reading A Brief History of Google’s Major Algorithm Updates