How to Use Google to Better Understand Your Customers

There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate. 

Why Most Content Marketing Strategies Fail

Most people who will pitch you a content marketing strategy approach it the same way: pick a niche keyword, create regular content, get traffic coming in, and convert that traffic to your product. That's how content marketing works. But you don't get to really choose your niche - you're defined by the product or service … Continue reading Why Most Content Marketing Strategies Fail

The Ultimate Guide to SEO Audits

So you told your client that you are going to audit their site for search engines. And because you're young and dynamic and your client is not they trust you to magically pull traffic from the web to their website. You sold them on the idea, the benefits, the miraculous wonders of search engine optimization. … Continue reading The Ultimate Guide to SEO Audits