2021 brand challenges

The 5 Biggest Challenges for Brands in 2021

The challenges for 2021 build on the themes from previous years but they are tinted by a hue of urgency thanks to the accelerating pace of social and technological change. Defence is as critical as offense. Balance sheets are shifting to adapt to new realities. Creativity has never been more important.

Why The United Ejected Passenger Fiasco Will Not Hurt Its Brand

Quick informal survey: before two days ago, how many of you loved United Airlines? Yeah, I thought so. The video of the poor man getting ripped out of a plane due to the reality of over-booking looks bad. The screaming added a level of barbarism. The blood on his face when he came back only … Continue reading Why The United Ejected Passenger Fiasco Will Not Hurt Its Brand