Since the birth of social media marketers at large companies around the world have wondered how to use it. On the one hand, it's clearly important to be present there, after all, new arrivals are disrupting long-established markets on the backs of the social networks. But just producing content to engage with people isn't a … Continue reading What are Social “Engagements” Worth?
70% of B2B marketers are creating more content than they did one year ago, according to the Content Marketing Institute, and content marketers around the world are celebrating. The result of ten years of solid growth has resulted in a mature market where 86% of B2B businesses now use some form of content marketing. Yet … Continue reading How Content Marketing Fits into a Sales and Marketing Strategy