customer relationship management strategy

The Importance of Bringing Your Customers into Owned Ecosystems

The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.

What are Social “Engagements” Worth?

Since the birth of social media marketers at large companies around the world have wondered how to use it. On the one hand, it's clearly important to be present there, after all, new arrivals are disrupting long-established markets on the backs of the social networks. But just producing content to engage with people isn't a…

How Content Marketing Fits into a Sales and Marketing Strategy

70% of B2B marketers are creating more content than they did one year ago, according to the Content Marketing Institute, and content marketers around the world are celebrating. The result of ten years of solid growth has resulted in a mature market where 86% of B2B businesses now use some form of content marketing. Yet…