Zero-Click Buying: The Future of Ecommerce

If you haven't been paying attention lately, Amazon is eating the world. They are pushing into new physical areas with the acquisition of Whole Foods. They are rolling out immediate delivery services like Amazon Prime Now. They will soon be launching their own lines of food products.   Bezos's dream of creating the everything store … Continue reading Zero-Click Buying: The Future of Ecommerce

Advertisements

Display Advertising: Everything You Need To Know

Ever since the first banner ad was published 22 years ago by AT&T, the web has seen an evolution of advertising speeding along at a breakneck velocity. Today the opportunities to reach consumers in the digital space are nearly without limits. Technology has become so pervasive and at the same time so powerful - a … Continue reading Display Advertising: Everything You Need To Know

How Cookies Work

If you live in the Eurozone, you will have noticed that every time you visit a new site, a banner comes up informing you that this particular site uses Cookies. Digitally-oriented people understand that the cookie is involved in some sort of website tracking. To analogue people a cookie looks like this:     The … Continue reading How Cookies Work