If you're reading this in front of a box of food that just got delivered by a dude on a bike, this guest post from Radar is for you! From impossible meat to CBD in everything, there are some new and intriguing trends taking the restaurant industry by storm in 2019. Sustainability and conscious eating … Continue reading The Future of Food: How Location-Aware Apps are Changing the Industry
When a consumer has opted to provide their data and real-time location information, brands need to think about all the ways they can use this data to make the customer experience more personalized and relevant.
From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.