Join me and a stellar line up of panelists at the Programmatic Pioneers Virtual Summit on October 7th!
Higher coverage of the pandemic means higher amounts of traffic, but higher amounts of coverage mean less ad revenue.
When we contemplate these issues, it's very hard to come to the conclusion that programmatic should be an integral part of any digital campaign.
The most powerful force driving the evolution of technology is artificial intelligence and its motor: machine learning. How will this affect business? In nearly every possible way, from automation to marketing personalization to data crunching and operations.