Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!
The Importance of Bringing Your Customers into Owned Ecosystems
The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.
Social CRM: What You Need To Know
Once upon a time, people had a thing called landlines. A landline was an extension of the telegraph, made audible by Alexander Graham Bell into a device we now know as the telephone. Before telephones were used to send bazillions of messages per day and swiping right on attractive mates, they were used to call … Continue reading Social CRM: What You Need To Know
Tony Hymes 