Stop Spending Money Boosting Posts on Facebook

The more I think about it - which is every day now pretty much - there are few investments that are less wise than boosting your organic posts on Facebook. Over the last half decade Facebook has slowly taken away the communities that we all built to be able to talk to our fans and … Continue reading Stop Spending Money Boosting Posts on Facebook

Facebook’s New Algorithm Spells Disaster for Brands and Publishers

Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be … Continue reading Facebook’s New Algorithm Spells Disaster for Brands and Publishers