If all you hear about today is influencers and their impact on marketing, you are not alone. But the influencer space is not all that it's hyped up to be. Let me debunk the commonly held misconceptions so you can decide if the hype has reached its peak.
In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is … Continue reading Increasing Online Dwell Time? Or Not?
An online survey is a necessary part of any entrepreneur's journey. Whether you're launching a product, testing a new idea, or figuring out how to optimize your marketing copy, market studies are a requirement for understanding where to go and how to get there. And good luck raising funds without conducting your own studies. It's … Continue reading Conducting Online Surveys: The 15 Most Common Mistakes