You want to control the customer experience to be able to optimize it, but if you can't assure a customer experience on par with your best competitors, you won't have much to optimize.
The Technology and Digital Trends Transforming the Customer Experience in Banking and Finance
If there is one area that tech is disrupting in 2018, it's the financial sector. After years of fighting through stiff regulation, fintech companies are finally making headway - often lead by financial institutions themselves who have realized that to create the experience that the customers want, they need to change how they do business.
Tony Hymes 