how brands can be authentic

What Brands Get Wrong About Trying to Be Authentic

Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity? 

phone distraction

Phone Notifications Are Ruining Our Lives

Your phone is your life. Your phone is also ruining your life. Your phone is also ruining your phone. The psychological impact of notifications could not be more real, and devastating.