Authenticity is defined as being true to oneself. If brands are bending their messaging to fit with what they think their customer base wants, isn't that the exact opposite of authenticity?
Facebook is in trouble. The scandals are taking their toll and users are fleeing. Their recently announced plan to merge their apps into an encrypted messaging platform seems nice on the surface, but dig a little deeper and you will see a hidden plan to avoid the coming storm.
Your phone is your life. Your phone is also ruining your life. Your phone is also ruining your phone. The psychological impact of notifications could not be more real, and devastating.