The 5 Biggest Challenges Facing Brands in 2019

The digital age is challenging brands with shifting landscapes and consumer habits that require constant adaptation and reinvention. Not only are customers driving the change, but the Internet allows every business to see what every other business is doing - and this accelerates how industry norms and best practices proliferate. A new idea is not … Continue reading The 5 Biggest Challenges Facing Brands in 2019

Social Commerce, The Next Gold Mine

Every marketer has been dreaming of a day, a day when they can effortlessly turn their customers into sales people. An exponentially growing conversion force all focused on selling more of your product? I'll sign that dotted line. The promise land is fast approaching, and like the millions of settlers who first set eyes on … Continue reading Social Commerce, The Next Gold Mine

Books For Entrepreneurs: “Buyology” by Martin Lindstrom

Raise your hand if you feel like you see too many advertisements on a daily basis. If you're anything like the average person in the modern world, you see hundreds if not thousands of marketing-related messages per day. If those ads all made a noise, you could be forgiven for believing that there was a … Continue reading Books For Entrepreneurs: “Buyology” by Martin Lindstrom

Common Marketing and Product Development Questions That Analytics Can Answer

Thanks to the explosion of technological consumer adoption over the last twenty years,┬ámarketers and product developers have more ways than ever to learn about and interact with their customers. After woefully lagging for almost a decade, improvements in computing power and mass storage space finally made big data possible, and the entire field of web … Continue reading Common Marketing and Product Development Questions That Analytics Can Answer