How do you capture the fickle target of Generation Z? In this case study I outline how we used a strong digital 360 to launch the new fragrance Girls Can Do Anything from Zadig&Voltaire Parfums.
In case you haven't been paying attention, let me bring you up to speed. Video is everything on the internet right now. Instagram stories, YouTube, Facebook, every single platform is turning towards video. I won't even go into detail on the popularity of Netflix but let's just say that everyone I know has already binged … Continue reading The 10 Digital Video Best Practices in 2017