The digital landscape changes so quickly that building up audiences on social networks might not be a good use of your marketing dollars. But owned channels are more important than ever, and there is one that every company should be using: CRM. Here's why.
With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app … Continue reading Every App Monetization Metric Explained