If you're anything like me, you can't help noticing how Instagram has taken the center stage amongst digital platforms over these past few years. From a personal perspective, Instagram has taken over my life. From a professional standpoint, it is maybe even more important for the brands I manage. At least that's what we think. … Continue reading Brands x Instagram: A User Survey
Facebook is in trouble. The scandals are taking their toll and users are fleeing. Their recently announced plan to merge their apps into an encrypted messaging platform seems nice on the surface, but dig a little deeper and you will see a hidden plan to avoid the coming storm.
Digital strategy can be cut up into three separate but complementary parts: content, amplification, and transaction. When you have all three, you have a true strategy. When you have only two - or one - you might be wasting your time.
There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down
If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.