Ever notice that a ton of Instagram Stories are food, drinks, and restaurants? Take this quick poll to help me understand just what portion of Instagram Stories are dedicated to eating.
If 2017 was all about influencers, 2018 is all about microinfluencers. Like any media before it, the realm of influence quickly became saturated by brands hawking their wares in beautiful images created by people who have large audiences. The ability of people to influence is different than other forms of media. If you run … Continue reading The Rise of Micro-influencers and What it Means for Digital Marketing
In case you haven't been paying attention, let me bring you up to speed. Video is everything on the internet right now. Instagram stories, YouTube, Facebook, every single platform is turning towards video. I won't even go into detail on the popularity of Netflix but let's just say that everyone I know has already binged … Continue reading The 10 Digital Video Best Practices in 2017
The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos. Then, Snapchat was launched to the delight of millenials whose raison d'être is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats
Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light … Continue reading How To Master Influencer Marketing in 2017