chiara ferragni influence marketing

Has Influencer Marketing Peaked? The Beginning of the End

If all you hear about today is influencers and their impact on marketing, you are not alone. But the influencer space is not all that it's hyped up to be. Let me debunk the commonly held misconceptions so you can decide if the hype has reached its peak.

big social network instagram

Instagram Now Has 1 Billion Monthly Active Users

Another day, another billion person social network. How do I feel about Instagram? It's been love, hate, love, hate, and now it's even more complicated.

best practices for instagram hashtags 2018

How to Create an Instagram Hashtag Strategy to Grow Your Audience in 2018

One of the best ways of growing your audience on Instagram is to take advantage of the power of hashtags. To the casual observer, hashtags might seem like a random game, but there are concrete best practices to help you grow your Instagram audience organically in 2018. Here they are, read now!

portion of instagram stories dedicated to food

[POLL] What Percentage of Instagram Stories are Food?

Ever notice that a ton of Instagram Stories are food, drinks, and restaurants? Take this quick poll to help me understand just what portion of Instagram Stories are dedicated to eating.

influencer marketing strategy

The Rise of Micro-influencers and What it Means for Digital Marketing

If 2017 was all about influencers, 2018 is all about microinfluencers. Like any media before it, the realm of influence quickly became saturated by brands hawking their wares in beautiful images created by people who have large audiences.   The ability of people to influence is different than other forms of media. If you run…