It is no surprise that humans are competitors, and as a result the number of likes has become a sort of measurement stick between different people and even between the types of things that people post themselves. And where there is competition and measurement, there are winners and losers.
The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.
The stats from my qualitative Instagram user survey are in - here are the results from part 1.
If you're anything like me, you can't help noticing how Instagram has taken the center stage amongst digital platforms over these past few years. From a personal perspective, Instagram has taken over my life. From a professional standpoint, it is maybe even more important for the brands I manage. At least that's what we think. … Continue reading Brands x Instagram: A User Survey
Facebook is in trouble. The scandals are taking their toll and users are fleeing. Their recently announced plan to merge their apps into an encrypted messaging platform seems nice on the surface, but dig a little deeper and you will see a hidden plan to avoid the coming storm.