Brands on Instagram: Survey Results [INFOGRAPHIC]

The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.

Brands x Instagram: A User Survey

If you're anything like me, you can't help noticing how Instagram has taken the center stage amongst digital platforms over these past few years. From a personal perspective, Instagram has taken over my life. From a professional standpoint, it is maybe even more important for the brands I manage. At least that's what we think. … Continue reading Brands x Instagram: A User Survey

The Decline in Facebook is Real, Very Real

Facebook is in trouble. The scandals are taking their toll and users are fleeing. Their recently announced plan to merge their apps into an encrypted messaging platform seems nice on the surface, but dig a little deeper and you will see a hidden plan to avoid the coming storm.

How You Should Think About Digital Strategy

Digital strategy can be cut up into three separate but complementary parts: content, amplification, and transaction. When you have all three, you have a true strategy. When you have only two - or one - you might be wasting your time.