Shifting away from discount-based consumption to finding fewer pieces of higher value is important in today's economy.
Normally at the end of each year I have taken a moment to look back at the big moments and trends that came to pass. Since the calendar will switch to 2020, let's take a look at the decade and how monumental it was in the history of mankind.
It is no surprise that humans are competitors, and as a result the number of likes has become a sort of measurement stick between different people and even between the types of things that people post themselves. And where there is competition and measurement, there are winners and losers.
The second part of the qualitative user survey I conducted concerns the relationships that people have with brands on Instagram. This information is specifically designed to help marketers to guide their social media marketing strategy.
The stats from my qualitative Instagram user survey are in - here are the results from part 1.