There are very real psychological reasons why social media has taken over the world, since it plays to various neurological needs that are embedded in the human beings that we are. Here are some of the biggest reasons, courtesy of a presentation by Nathalie Nahai.
There is an old saying from somewhere: "numbers don't lie." That phrase is made up of letters, and it is definitely a lie. Numbers are one of the easiest ways to deceive people. Darrell Huff points this out in his incredible book "How To Lie With Statistics." When people see numbers they often get uncomfortable. … Continue reading Books for Entrepreneurs: “How To Lie With Statistics” by Darrell Huff