influencer marketing strategy

The Rise of Micro-influencers and What it Means for Digital Marketing

If 2017 was all about influencers, 2018 is all about microinfluencers. Like any media before it, the realm of influence quickly became saturated by brands hawking their wares in beautiful images created by people who have large audiences.   The ability of people to influence is different than other forms of media. If you run…

How To Master Influencer Marketing in 2017

Influencers are the new media, therefore using influencers to spread your message is the new digital marketing. I'm not going to give you a listicle of 5 ways to optimize your influencer marketing, nor am I going to give you a bunch of case studies about what works best. Instead I hope to shed light…

The Difference Between Owned, Paid, and Earned Media

The social media marketing space evolves so quickly that there are constantly new labels and tactics being thrown around to see what sticks. Anyone can come up with a way to segment and describe strategies to reach mass amounts of people through the mutualization of communication made possible by social platforms. It's hard to keep…