best seo tools and resources

10 SEO Tools and Resources to Boost Your Organic Traffic

SEO is not something that you can do alone. From the technical aspects, to link building, to contacting webmasters to take down bad links, here are 10 of the best SEO tools and resources to up your SEO game and boost your organic web traffic. Bookmark immediately!

digital news roundup

Digital News Weekly Roundup: March 1st

The first post in my digital news series focuses on Google's AI-powered camera, Microsoft's visit to the Supreme Court, a step foward for autonomous vehicles, and a big fundraising for a D2C e-commerce darling Glossier. Plus, is it time to end the "trending" feature on social networks? Get a quick overview here!

Facebook and Google Political Ads Should Be Regulated Like All Other Types of Political Advertising

A battle is building. In this case it's Goliath vs. Goliath. The United States government is demanding that Facebook and Google reveal the identities of all people and organizations that bought political ads during the 2016 election in an effort to tease out just who acted on behalf of the Kremlin in Russia's attempt to…

Google’s 3H Approach to Content Marketing: Hero, Hub & How To

We've all seen the stats. Billions and kajillions of hours spent on YouTube. Millennials watch it more than TV. Who knows how many hours of video are uploaded every second. YouTube stars are emerging with huge audiences, some who just film themselves watching TV. How ironic. The fact is, YouTube is the engine that powers…

Increasing Online Dwell Time? Or Not?

In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is…