The better you do with paid search, the more money your business is going to earn, here's how Google calculates ad rank.
There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down
In this thought-provoking piece, I outline what our data is worth today in monetary terms to the companies we use, and the frightening reality about what our data is worth to us. It's clear we're not getting a good deal.
SEO is not something that you can do alone. From the technical aspects, to link building, to contacting webmasters to take down bad links, here are 10 of the best SEO tools and resources to up your SEO game and boost your organic web traffic. Bookmark immediately!
The first post in my digital news series focuses on Google's AI-powered camera, Microsoft's visit to the Supreme Court, a step foward for autonomous vehicles, and a big fundraising for a D2C e-commerce darling Glossier. Plus, is it time to end the "trending" feature on social networks? Get a quick overview here!