A battle is building. In this case it's Goliath vs. Goliath. The United States government is demanding that Facebook and Google reveal the identities of all people and organizations that bought political ads during the 2016 election in an effort to tease out just who acted on behalf of the Kremlin in Russia's attempt to … Continue reading Facebook and Google Political Ads Should Be Regulated Like All Other Types of Political Advertising
We've all seen the stats. Billions and kajillions of hours spent on YouTube. Millennials watch it more than TV. Who knows how many hours of video are uploaded every second. YouTube stars are emerging with huge audiences, some who just film themselves watching TV. How ironic. The fact is, YouTube is the engine that powers … Continue reading Google’s 3H Approach to Content Marketing: Hero, Hub & How To
In the physical world, the concept of dwell time is important for advertisers and retailers. It makes sense, the longer someone stays in your store the more products they will see. The longer they stand in front of your screen the more ad impressions your network can deliver. No surprise then that dwell time is … Continue reading Increasing Online Dwell Time? Or Not?
We've all seen it. "320,000,000 results in 0.043 seconds" We've all wondered how it's possible, it must be magic. Google is amazing. With hundreds of millions of results, we have to trust that Google is giving us the best results. That must be one of the reasons why they are one of the biggest companies … Continue reading You don’t know how to use Google Search
The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere. While this can be a boon for all types of business, it also means that competition is no longer local or even national. Your product is competing against products … Continue reading All or Nothing: Why Written Content Is Essential