the most important digital things from the 2010s

A Digital Decade in Review: 40 Important Elements from the 2010’s

Normally at the end of each year I have taken a moment to look back at the big moments and trends that came to pass. Since the calendar will switch to 2020, let's take a look at the decade and how monumental it was in the history of mankind.

social media marketing statistics spend advertising

Social Media Ad Spending Growth is Slowing Down

There is a centralization happening in terms of power, sort of like a monetary gravity, that is pulling digital ad budgets into a black hole that is controlled by two players: Facebook and Google. Combined, they account for 90% of digital ad spending world wide. Since Google owns major ad platforms like Search, YouTube, and … Continue reading Social Media Ad Spending Growth is Slowing Down

how much is my data worth

What is your data worth?

In this thought-provoking piece, I outline what our data is worth today in monetary terms to the companies we use, and the frightening reality about what our data is worth to us. It's clear we're not getting a good deal.