How to Use Google to Better Understand Your Customers

There are four tools that you should be using in order to gain better insights into your customers: Google Surveys, Google Trends, Google Shopping Insights, and Google Correlate. 

Capitalizing on Google Trends for Content Marketing

Content Marketing has been seeing a monumental rise in popularity over the past five years, fueled by the fact that people like experts. Brands and companies that give away valuable information about their domain to their target audience gain credibility. This credibility goes a long way in formulating an opinion of a brand and will … Continue reading Capitalizing on Google Trends for Content Marketing