Advertising on TikTok: Using This New Social Network to Reach Gen Z

he potent combination of music, innovative editing tools, and virality makes TikTok a teenager's dream. Users use it three times more per day than Instagram. 

Creating A Powerful Digital 360 To Attract Gen Z – Case Study

How do you capture the fickle target of Generation Z? In this case study I outline how we used a strong digital 360 to launch the new fragrance Girls Can Do Anything from Zadig&Voltaire Parfums.