2020 ecommerce branding digital marketing

The 5 Biggest Challenges for Brands in 2020

Privacy and cutting cookies, building customized experiences, owning first part customer data, collaborations and conscientiousness top this year's list of the biggest challenges for brands. This is a big one, so grab a cup of tea and sit back!

digital brand strategy content amplification

What is Digital Brand Strategy?

Digital brand strategy can be broken down into three primary parts: content, amplification, and e-commerce. Here's how they all come together to create the digital 360

digital transformation and business

The 3 Types of Digital Transformation

Every business is in some phase of digital transformation, that is using technology to change how they do business. But did you know that there are three types of digital transformation? I explain them here as well as some pros and cons. Dig in!

success in 2019

The 5 Biggest Challenges Facing Brands in 2019

The digital age is challenging brands with shifting landscapes and consumer habits that require constant adaptation and reinvention. Not only are customers driving the change, but the Internet allows every business to see what every other business is doing - and this accelerates how industry norms and best practices proliferate. A new idea is not … Continue reading The 5 Biggest Challenges Facing Brands in 2019

chiara ferragni influence marketing

Has Influencer Marketing Peaked? The Beginning of the End

If all you hear about today is influencers and their impact on marketing, you are not alone. But the influencer space is not all that it's hyped up to be. Let me debunk the commonly held misconceptions so you can decide if the hype has reached its peak.