Every business is in some phase of digital transformation, that is using technology to change how they do business. But did you know that there are three types of digital transformation? I explain them here as well as some pros and cons. Dig in!
For the entirety of 2018 I have worked as a digital activations manager for Shiseido's designer fragrance brands in Paris. I explained exactly what that means in a blog post earlier this year but one of the parts of the job is keeping an eye on the landscape of digital experiences to keep up with … Continue reading The Best Digital Activations from 2018
The digital age is challenging brands with shifting landscapes and consumer habits that require constant adaptation and reinvention. Not only are customers driving the change, but the Internet allows every business to see what every other business is doing - and this accelerates how industry norms and best practices proliferate. A new idea is not … Continue reading The 5 Biggest Challenges Facing Brands in 2019
If all you hear about today is influencers and their impact on marketing, you are not alone. But the influencer space is not all that it's hyped up to be. Let me debunk the commonly held misconceptions so you can decide if the hype has reached its peak.