One of history's biggest drops in corporate value ever. Problems piling up on their doorstep, and a promising region slams the door in their face... Things have not been going well for Facebook recently, but I have an idea of how to fix it.
You get the impression that something is seriously wrong with social media in 2018, I believe strongly that it comes down to two fundamental issues that are both exacerbated by the lack of moderation on these platforms and the conflict of interest driving the businesses behind it all.
Last week I gave a presentation about measuring performance on volatile digital platforms. Which platforms are volatile you might ask? Facebook and Instagram. They are changing so fast that traditional social media KPIs cannot be compared to each other year over year. The answer is to go back to basics.
If there is a common theme this week, it's that trust in digital platforms is eroding. Paranoia is growing as the general population realizes just how well technology knows, and can monitor, us. Here are 5 stories this week around this common theme. Read now!
Facebook gets spanked by Congress, developers have found a way to capture your inner monologue, servers are going to need to get a lot more efficient to reach the technological paradise, and millenial speak is now official - goodby grammar and spelling! All that and more in this week's REFRE5# Digital News.