Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be … Continue reading Facebook’s New Algorithm Spells Disaster for Brands and Publishers
It's easy to complain. And complaining has always been en mode. We tend to concentrate on negative aspects of our lives and gloss over the things that go well because when things are go well that's just how they are supposed to go. People said that 2016 was a shitty year. People are already saying … Continue reading 2017: A Digital Year in Review
A battle is building. In this case it's Goliath vs. Goliath. The United States government is demanding that Facebook and Google reveal the identities of all people and organizations that bought political ads during the 2016 election in an effort to tease out just who acted on behalf of the Kremlin in Russia's attempt to … Continue reading Facebook and Google Political Ads Should Be Regulated Like All Other Types of Political Advertising
The Russians are at it again. First it was the United States election, a so-called victim of misinformation spread by a network of Russian supported websites that propagated false claims and libel in an attempt to influence a part of the population to vote for Donald Trump. Now, as the French electors prepare to vote … Continue reading Why Fake News Works
Since the birth of social media marketers at large companies around the world have wondered how to use it. On the one hand, it's clearly important to be present there, after all, new arrivals are disrupting long-established markets on the backs of the social networks. But just producing content to engage with people isn't a … Continue reading What are Social “Engagements” Worth?