How the #10YearChallenge went viral

If you haven't participated, you've definitely seen it. The #10YearChallenge is taking over social media, read this article to know why, and see how you could reproduce this huge success.

How to Use Your CRM Data To Improve Your Social Media Marketing

If you have a CRM program, did you know that you can synch your database with Facebook in order to choose how you target these people in your social media marketing efforts? Here's how to do it, and why you should!

What is your data worth?

In this thought-provoking piece, I outline what our data is worth today in monetary terms to the companies we use, and the frightening reality about what our data is worth to us. It's clear we're not getting a good deal.

Stop Spending Money Boosting Posts on Facebook

The more I think about it - which is every day now pretty much - there are few investments that are less wise than boosting your organic posts on Facebook. Over the last half decade Facebook has slowly taken away the communities that we all built to be able to talk to our fans and … Continue reading Stop Spending Money Boosting Posts on Facebook

Facebook Face Plants

One of history's biggest drops in corporate value ever. Problems piling up on their doorstep, and a promising region slams the door in their face... Things have not been going well for Facebook recently, but I have an idea of how to fix it.