Last week I gave a presentation about measuring performance on volatile digital platforms. Which platforms are volatile you might ask? Facebook and Instagram. They are changing so fast that traditional social media KPIs cannot be compared to each other year over year. The answer is to go back to basics.
If there is a common theme this week, it's that trust in digital platforms is eroding. Paranoia is growing as the general population realizes just how well technology knows, and can monitor, us. Here are 5 stories this week around this common theme. Read now!
Facebook gets spanked by Congress, developers have found a way to capture your inner monologue, servers are going to need to get a lot more efficient to reach the technological paradise, and millenial speak is now official - goodby grammar and spelling! All that and more in this week's REFRE5# Digital News.
All the music is now on Facebook, fake news is embedded in human nature, a wiggly robot that will make your skin crawl while it crawls under your skin, Coinbase launches a cryptocurrency Index Fund and Broadcom gets the Presidential cockblock. Don't miss this week's top stories!
Remember back when Facebook told brands and publishers that they would be able to build up large communities and then reach them whenever they wanted? Those were the good old days. Now, Facebook has announced that it is strangling the organic reach of brands and publishers for the sake of their user experience. To be…