A battle is building. In this case it's Goliath vs. Goliath. The United States government is demanding that Facebook and Google reveal the identities of all people and organizations that bought political ads during the 2016 election in an effort to tease out just who acted on behalf of the Kremlin in Russia's attempt to … Continue reading Facebook and Google Political Ads Should Be Regulated Like All Other Types of Political Advertising
The Russians are at it again. First it was the United States election, a so-called victim of misinformation spread by a network of Russian supported websites that propagated false claims and libel in an attempt to influence a part of the population to vote for Donald Trump. Now, as the French electors prepare to vote … Continue reading Why Fake News Works
Since the birth of social media marketers at large companies around the world have wondered how to use it. On the one hand, it's clearly important to be present there, after all, new arrivals are disrupting long-established markets on the backs of the social networks. But just producing content to engage with people isn't a … Continue reading What are Social “Engagements” Worth?
The days of cinematic landscape formats that favored wide angles, the rule of thirds, and everything that Alfred Hitchcock adored were numbered when Instagram launched allowing only square photos. Then, Snapchat was launched to the delight of millenials whose raison d'être is to share everything they are doing. Snapchat continued to buck the video format … Continue reading Vertical Video Formats
Every marketer has been dreaming of a day, a day when they can effortlessly turn their customers into sales people. An exponentially growing conversion force all focused on selling more of your product? I'll sign that dotted line. The promise land is fast approaching, and like the millions of settlers who first set eyes on … Continue reading Social Commerce, The Next Gold Mine