It is no surprise that humans are competitors, and as a result the number of likes has become a sort of measurement stick between different people and even between the types of things that people post themselves. And where there is competition and measurement, there are winners and losers.
With so many acronyms out there, it's not always easy to keep track of what metrics you should be paying attention to if you are building, scaling, or managing an app. Every app has a different goal and is therefore judged by different KPIs (key performance indicators). Whether an app is powered by advertising or in-app … Continue reading Every App Monetization Metric Explained